Background and roots

A journey of heritage and transformation. Louie, a 40 year old Englishman with Italian roots, found himself at a crossroads in life. A successful professional, he had spent years immersed in a social drinking culture, but a growing desire for healthier habits and a clearer mind began to shift his perspective. During a trip to the south of France, Louie stumbled upon something unexpectedly transformative: the simple joy of real botanical lemonade.A taste of Provence. While wandering through the sun-drenched streets of Aix-en-Provence, Louie stopped at a quaint café shaded by olive tree branches. He ordered what the locals called limonade, a French-style lemonade made from freshly squeezed lemons, water, and just the right amount of sugar. The drink was infused with lavender and mint, its delicate floral and herbal notes perfectly complementing the tangy citrus base. As he sipped, Louie felt a wave of nostalgia for his Italian heritage — memories of lemon groves in Amalfi and his grandmother’s homemade lemonade came flooding back. This moment sparked something profound. Louie realised that this refreshing beverage offered not just flavour but also a ritual, a mindful alternative to alcohol that could bring relaxation and connection.Returning to England, Louie decided to embrace this newfound appreciation for non-alcoholic drinks. He began experimenting in his kitchen, blending Mediterranean traditions with his own modern twist. Inspired by recipes he had encountered in Provence and his Italian roots, Louie crafted his own version of botanical lemonade. To elevate the drink further, he incorporated relaxation herbs such as ashwagandha, chamomile and lemon balm, ingredients known for their calming properties. This new creation became his evening ritual, replacing the glass of wine or pint of beer he once relied on to unwind. Louie’s journey didn’t just change his drinking habits; it deepened his connection to his heritage and inspired others around him to explore alcohol-free alternatives. His botanical lemonade has become more than just a drink - it was a symbol of transformation, mindfulness, and the enduring power of simple pleasures rooted in traditional and ancient knowledge.